2 min. reading

Instagram Changes Algorithms: Focus on Virality and Reels Length

Instagram has released two algorithm changes in a short period. Stay informed and optimize your strategies.

Instagram Changes Algorithms: Focus on Virality and Reels Length
Source: Depositphotos

Emphasis on Shareability

Head of social networks, Instagram, Adam Mosseri, himself emphasized the importance of shareable content. Given the significant increase in user engagement through direct messages, Instagram has decided to prioritize content that will spread through messages.

Mosseri advises creators to naturally integrate shareability into their content. This shift is highlighted by the new “sent” view count that Instagram is introducing more widely after a year of testing.

“Don’t force it as a creator, but if you can, think about creating content that people would want to send to a friend, someone they care about, when you’re creating content, and that will help you increase reach over time.”

To create content that encourages sharing, it’s essential to understand the triggers behind user behavior. And those are emotions.

How to use new elements in your strategy:

  • Inspire and entertain: Focus on creating inspirational, interesting, and funny content. Positive content that evokes admiration and happiness is more likely to be shared.
  • Emotional connection: Incorporate elements of surprise to increase the positive emotional impact of your content and increase the likelihood of it being shared.
  • Common goal: Meta wants to promote positive user experiences. Aligning your content with these goals can help increase engagement.

Distribution of Longer Reels

Instagram, social network, has also clarified its stance on the distribution of longer Reels. Despite initial ambiguities, the platform confirmed that while users can post Reels longer than 90 seconds, longer clips will not be recommended in Explore or Reels sections.

On one hand, Instagram simplifies the uploading process, but significantly affects the potential reach. The platform defends itself with survey results showing that users prefer shorter clips in these recommendation spaces. Longer content simply tends to reduce overall engagement.

Share article
Similar articles
About You Removes Registration Fees Ahead Of Zalando Takeover
2 min. reading

About You Removes Registration Fees Ahead Of Zalando Takeover

German fashion platform About You has made a surprising strategic pivot: while negotiating a €1.2 billion acquisition by Zalando, the company has dramatically lowered entry barriers for sellers. Registration fees are now eliminated, onboarding takes just 3-4 weeks, and requirements for small brands have been slashed – as Ecommerce News EU informed. What’s driving this […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Facebook Simplifies Video: All Content Becomes Reels Soon
5 min. reading

Facebook Simplifies Video: All Content Becomes Reels Soon

Here’s a platform update that’s going to change how millions of people share videos. As Facebook simplifies video creation, they’ve just announced that in the coming months, every video uploaded to the platform will automatically become a reel. No more choosing between formats – it’s all unified now. Let’s break down what this move actually […]

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Bridge Now

Latest news right NOW

10+ unread

10+