Instagram Increases The Limit On a Carousel Post To 20 Images And Videos

Instagram has expanded the maximum amount of images and videos users may upload in one carousel post, guaranteed to thrill photo dump aficionados. The restriction has been raised from 15 to 20, therefore allowing users even more freedom to distribute their material.

This upgrade improves on the carousel function first unveiled in 2017, which has since grown in popularity notably recently. The news leaked via official account stories on Instagram.

Second only to reels, photo dumps have become one of the trendiest content trends on Instagram. Usually unrelated, these posts include a collection of images that capture a user’s week or holiday experiences.

The increase to 20 pictures fits Instagram’s latest initiatives to support group projects and challenge other services like TikTok. By contrast, social network TikTok lets users post up to 35 images in one single post.

Expected to go out worldwide in the next days, the new 20-image restriction adds to the increasing list of features Instagram has lately installed. With this shift, people have more liberty to share in a single, all-inclusive post their experiences and express themselves.

Gen Alpha: Children Who Are Changing the Rules of Shopping

Generation Alpha—children born roughly after 2010—don’t yet have identity cards, but their influence on family consumer decisions is more significant than any generation before them. Despite not shopping themselves, they already influence household decisions and impact how brands communicate, what they develop, and how they sell. For the e-commerce segment, they represent a huge opportunity.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

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Swedish E-commerce Dominated by Chinese Platforms in 2024

3. April 2025

3 min. reading

Swedish E-commerce Dominated by Chinese Platforms in 2024

The preference of Swedish consumers to shop internationally through Chinese e-commerce platforms became a significant change that attracted both consumers and industry experts in 2024. Asian retail giants continue to expand their market presence in Europe, which indicates possible long-term changes in the worldwide e-commerce environment.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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TikTok Shop Expands to France, Germany, and Italy

2. April 2025

2 min. reading

TikTok Shop Expands to France, Germany, and Italy

TikTok Shop expands to the European market even as its future in the United States remains unclear. The rise of social media platforms entering e-commerce has led TikTok to continue making substantial developments. TikTok Shop establishes operations in France, Germany and Italy as part of its European expansion beginning yesterday, April 1, 2025.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

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