Instagram Increases The Limit On a Carousel Post To 20 Images And Videos

Instagram has expanded the maximum amount of images and videos users may upload in one carousel post, guaranteed to thrill photo dump aficionados. The restriction has been raised from 15 to 20, therefore allowing users even more freedom to distribute their material.

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Instagram Increases The Limit On a Carousel Post To 20 Images And Videos — Source: Depositphotos

This upgrade improves on the carousel function first unveiled in 2017, which has since grown in popularity notably recently. The news leaked via official account stories on Instagram.

Second only to reels, photo dumps have become one of the trendiest content trends on Instagram. Usually unrelated, these posts include a collection of images that capture a user’s week or holiday experiences.

The increase to 20 pictures fits Instagram’s latest initiatives to support group projects and challenge other services like TikTok. By contrast, social network TikTok lets users post up to 35 images in one single post.

Expected to go out worldwide in the next days, the new 20-image restriction adds to the increasing list of features Instagram has lately installed. With this shift, people have more liberty to share in a single, all-inclusive post their experiences and express themselves.

Pinterest Unveils The Colour Palette For 2026

A shift away from neutrality and a return to bold emotional expression. Pinterest has released Pinterest Palette™ 2026, five trend-driven colours identified through the behaviour of more than 600 million users. The palette reflects how people want to feel, present themselves, and visually express identity in an increasingly chaotic world.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Topshop Opens Dedicated EU Online Store in 23 Markets

16. January 2026

2 min. reading

Topshop Opens Dedicated EU Online Store in 23 Markets

Topshop has launched a standalone European online store covering 23 EU countries, including France, Germany, Italy and Spain. The new site, built on Shopify, gives the brand a direct-to-consumer channel in Europe alongside its existing presence on ASOS. The move was reported by Retail Gazette.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

Customers Compare More Than Ever Before. In Online Retail, Trust Is What Wins

15. January 2026

4 min. reading

Customers Compare More Than Ever Before. In Online Retail, Trust Is What Wins

Today’s customers compare more than ever before. In online retail, the winner is the one they trust. For a large share of customers, the online shopping journey now begins on marketplaces. However, new data shows that what ultimately drives a purchase decision is no longer mere presence on a platform but the ability to build […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge