Pinterest Adds New Ways To Share Pinboards Across Applications

Users can choose a public board to share, tap on the “Share” icon, select a template, and share the board overview as a Story with an animated depiction of their chosen elements. The “Curated on Pinterest” marker, which could be seen as a watermark, disappears, and is aimed at Stories and re-sharing Pins via that format. This could be a great way to share your collections of pins and the things that you are interested in with the app.

Pinterest hopes this will attract younger users:

“Pinterest users view their boards as personal sanctuaries for dreaming up their world and showcasing their unique personalities and aesthetics. For Gen Z users, Pinterest isn’t just a platform, it serves as a space for self-discovery and expression, where they shape their identities on their own terms, free from external pressures. This connection to introspection has fueled a growth in the number of boards created by Gen Z users since last year, outpacing other generations.”

With over 500 million monthly actives, Pinterest is keen to tap into this demographic to maximize its growth potential, mainly with younger users.