
SHEIN Loses Key $800 Duty-Free Benefit
There’s more to this story, though. Do you recall those incredibly fast deliveries and surprisingly affordable prices that consumers have grown to love? They were, in part, made possible by the “de minimis” rule, a charming little loophole that allowed them to ship goods under $800 to the US duty-free.
The industry is being rocked by the Trump administration’s decision to end that one.
Over 30% of these duty-free shipments to the US were the result of Shein and their rival Temu. That’s not just a figure; it represents a sizable portion of their business strategy that could be lost.
From Wall Street to London: SHEIN’s IPO Journey
When you examine the company’s journey, the plot becomes more complex. When Sky Xu founded Shein, Wall Street was its primary goal. However, they shifted to London following some criticism regarding working conditions and a few rivalry disputes.
Although the process is taking longer than usual for regulatory approval, they have been discreetly collaborating with the Financial Conduct Authority since June.
SHEIN’s Valuation: A Downward Spiral
🤔 Let’s consider this in context: Shein’s 2023 valuation of $66 billion was already one-third lower than their peak. We’re looking at what industry insiders refer to as “consecutive down rounds” in light of this possible further decline; this isn’t exactly the trend you want to see prior to going public.
Interestingly, the British government still appears interested in hosting Shein’s initial public offering. Well, you can’t blame them; it would be a huge win for the UK market if a big player like this decided to locate in London rather than another financial center.
The message is unambiguous: market realities and policy changes can affect even the largest e-commerce companies. It serves as a reminder that flexibility is not only desirable in this field but also necessary for survival.