TikTok Continues Steady User Growth in EU Market

TikTok's expansion continues at a steady pace in the EU, according to recent data, contradicting rumors of stagnating growth. This comes despite the platform's reported use of monetary incentives to attract new content creators, a move that had sparked speculation about potential struggles in user acquisition.

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TikTok Continues Steady User Growth in EU Market — Source: Depositphotos

The EU Digital Services Act (DSA) says that every big online site has to share how many active users they have in Europe twice a year. This lets people know how far they’re still reaching. TikTok’s most recent report on average monthly active users for the months of February through July of this year came out last week.

The numbers show that during this time, TikTok served 150 million EU users who were online every month. This is more than the 134 million reported in August of last year and the 142 million reported in February. This shows that the EU market is steadily growing.

The app’s growth may not be as fast as it used to be, but an extra 8 million people is still pretty good, especially when you compare it to other big platforms in Europe. Snapchat, Facebook, and X (formerly Twitter) have all reached a plateau. In fact, X is losing regular users in the EU.

In the past few months, Europe has become more important for TikTok. This is mostly because of the upcoming sell-off bill in the US. It is fighting the bill in court, but if it passes, it could mean either a sale to a US company or a complete ban in the US starting early next year.

The social network TikTok has been planning to start new projects in the EU area, such as a big push for in-stream shopping and more rewards for authors.

TikTok is said to have a billion daily users around the world, but its users are spread out in different ways than those of other apps. At the moment, TikTok’s biggest customers are:

170 million users in the US
150 million users in Europe
130 million users in Indonesia
Brazil: 100 million users
In Mexico, 77 million people use
In Vietnam, 70 million people use

More than half of TikTok’s users are in these six areas, which are also important places for the app to continue growing and improving.

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