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Record-Breaking Growth: TikTok Shop’s Black Friday Performance
Data from the platform indicates that compared to the previous year, there was a significant 165% increase in shopper participation during the Black Friday/Cyber Monday weekend.
With #tiktokshopcybermonday receiving 3.5 billion views and #tiktokshopblackfriday receiving over 4 billion views, the platform’s metrics showed how passionate users were about shopping.
Black Friday sales at TikTok Shop reached over $100 million in a single day, three times the previous year’s total. This milestone was especially significant.
A diverse range of retailers participated in the extended holiday shopping campaign, which ran from November 13 to December 2. TikTok reports that small and medium-sized businesses made one-third of all purchases during this period.
Notable success stories included well-known brands like Crocs, Rhino USA, and Fenty Beauty, as well as new TikTok-native businesses like EZ Bombs and Little ELF Products, Inc.
Source: Depositphotos
Building Creator Success Through TikTok Shop
Consumer preferences showed a keen interest in a number of categories during the campaign, with a particular emphasis on home goods, cosmetics, and exercise equipment.
The platform’s analytics showed that skincare products, makeup, fragrances, and kitchen appliances were the most popular products.
TikTok’s LIVE shopping feature was particularly successful, as the platform reported almost 500,000 live shopping sessions totaling over 660,000 hours. Many notable records were set, including:
- During Nicki Minaj’s Pink Friday Nails LIVE session, 172 million people watched and 115 million liked it
- $102,000 was made during creator @kaansanity’s first LIVE session, which lasted ten hours
- One Black Friday LIVE event brought in $2 million for Canvas Beauty Brand CEO Stormi Steele (@iamstormisteele)
Nico Le Bourgeois, Head of US Operations, emphasized TikTok’s role in holiday shopping by pointing out the platform’s wide coverage of everything from seasonal recipes to beauty tutorials.
Content creators still have the opportunity to build long-term businesses and profit from their influence through the platform’s affiliate program.
