TikTok Shop in Spain Shows Remarkable Results

As reported by ecommerce-news.es, TikTok Shop could reach 500 million euros in revenue in Spain during its first year of operation, just two months after its launch, if it replicates the success it achieved in the United Kingdom.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

Introduction
/ Articles
/ TikTok Shop in Spain Shows Remarkable Results

TikTok Shop in Spain Shows Remarkable Results — Source: Depositphotos

TikTok Shop in Spain: Key Findings

TikTok has become the fourth most popular social network in the country because it reaches 20 million users each month. The e-commerce platform TikTok Shop has become the fastest-growing platform in the UK since its launch in 2021, while fast-moving consumer goods make up more than 20% of British purchases on the platform.

The platform receives positive feedback from 50% of users who find it easy to use and 40% who like the straightforward payment system. The platform enables users to find new brands through their platform, and 83% of users let TikTok influence their buying choices. Additionally, 70% of users discover new brands through the platform.

Surprising Demographics

The most surprising finding is that:

Generation X accounts for 44% of spending
Generation Y contributes 33%
Generation Z only 15.3%
Women lead shopping activities by 60%
Personal care products stand as the top choice at 40%
Food takes the second spot, at 26% in Spanish consumer behaviour

Food stands as the second most popular category in Spain, whereas it is not among the top categories in other European nations.

The most popular shopping day occurs on Wednesdays, since sales reach 24% during this time. The shopping region of Catalonia leads the market with 19% of total purchases, followed by Andalusia.

Growth Indicators

The platform demonstrates strong potential to draw new customers because 17% of TikTok Shop users are completely new to e-commerce.

The Spanish e-commerce market experienced an 18% growth during the previous year which now makes up 6.6% of total sales.

Katarína Šimčíková
Project manager, Ecommerce Bridge EU

I lead Ecommerce Bridge magazine for Europe, overseeing our content strategy and European language editions.

How Mobile Commerce Community Marketing Drives Higher ROI Than Traditional Channels

Mobile applications are experiencing one of their most stable and simultaneously most profitable years. After the pandemic boom and subsequent correction, the market has stabilized. The figures show that users’ attention and money are concentrating on mobile more than ever before, making mobile commerce community marketing the key differentiator for brands seeking sustainable growth.

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

yesterday

4 min. reading

Although B2B Advertising Budgets Are Growing, Marketers Still Struggle with Efficiency

Companies are spending more on advertising, but results often lag. Growing digital advertising budgets alone are not enough. Purchasing decisions are becoming more complex, traditional approaches are ceasing to work, and advertising misses the target. A new global survey reveals why a return on investment in B2B marketing is not materialising. Let’s look at what […]

Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge

Read article

20. May 2025

3 min. reading

Dognet 2.0: Central Europe’s Top Affiliate Network Launches its Brand-New Platform

Three years in the making, Dognet is entering a new era of technology. Following the successful migration of publishers, the next stage rolls out on 20 May: advertisers will now join the upgraded Dognet 2.0 system. Built in-house, the platform offers more flexibility, improved reporting, and quicker adaptation to an ever-changing market—benefitting thousands of partners […]

Read article