2 min. reading

Top 30 Most Valuable Spanish Brands 2025: Inditex Dominates with 50% Growth

According to the latest Kantar Brandz report, Spanish brands showed outstanding growth during 2025. The most important thirty brands in Spain now show a total value of $115.589 billion which represents 15% annual growth and stands as the strongest increase since eight years ago.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Top 30 Most Valuable Spanish Brands 2025: Inditex Dominates with 50% Growth
Source: Depositphotos (edited in Canva Pro)

Zara Leads Spanish Brands

Fashion giant Inditex confirms its dominant position, with its flagship Zara leading the rankings at $33.947 billion, representing an impressive 36% increase from the previous year.

Other group brands recorded even more substantial growth—Massimo Dutti (+50%), Pull&Bear (+45%), Bershka (+47%), and Stradivarius (+44%). Competitor Mango also improved by 26% to reach $1.835 billion.

Movistar and Banking Giants Complete Top Rankings

Movistar stands as the leading brand in telecommunications with a brand value of $12.619 billion, while BBVA leads the banking sector with a brand value of $11.350 billion, and Santander trails close behind with $9.203 billion.

Spanish brands : brands by categories in Spain

Source: kantar.com

Retail and Tech: Mercadona’s Digital Push vs Limited Startup Presence

Mercadona stands as the only retail company on the list that sustains its value of $3.011 billion after a 33% increase and announced plans to spend €250 million from now until 2028 on its digital transformation.

The rankings show minimal presence of technology startups except for Glovo, which appears as the only new-generation firm at position 22 with a value of $587 million.

The discovery reveals Spain remains fundamentally reliant on established sectors, including fashion, alongside banking and energy.

TOP 30 countries

Source: kantar.com

Global Perspective: Spain’s $115B Brand Value in World Rankings

Spain’s $115.589 billion brand value shows wide strength across the domestic market. France takes the top spot with a massive $398.845 billion in top brand value, followed by Germany with $377.390 billion and India with $345.780 billion.

Japan ($200.485 billion) and Canada ($183.842 billion) are well above Spain, but the latter holds stronger ground than several key markets, including Brazil ($72.520 billion), Mexico ($68.308 billion), and South Africa ($29.744 billion).

This positioning indicates that although Spanish fashion brands are well placed, there is much scope for growth to challenge the world’s leading brand powerhouses.

Share article
Katarína Šimčíková
Project manager, Ecommerce Bridge EU

I lead Ecommerce Bridge magazine for Europe, overseeing our content strategy and European language editions.

Similar articles
Small E-shops Face Revenue Decline While Market Grows
3 min. reading

Small E-shops Face Revenue Decline While Market Grows

The broader e-commerce market is celebrating growth, but small online stores are quietly struggling. New data from Uptain shows that smaller stores are having their worst sales performance in recent quarters, even though industry headlines are full of success stories.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
X Introduces Size-Based Ad Pricing Model
3 min. reading

X Introduces Size-Based Ad Pricing Model

Your full-screen X ads are about to get expensive. Elon Musk just announced that larger visuals will cost more to display, fundamentally changing how marketers approach creative strategy on the platform.

Veronika Slezáková Veronika Slezáková
Editor in Chief @ Ecommerce Bridge, Ecommerce Bridge