2 min. reading

Top 30 Most Valuable Spanish Brands 2025: Inditex Dominates with 50% Growth

According to the latest Kantar Brandz report, Spanish brands showed outstanding growth during 2025. The most important thirty brands in Spain now show a total value of $115.589 billion which represents 15% annual growth and stands as the strongest increase since eight years ago.

Katarína Šimčíková Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU
Top 30 Most Valuable Spanish Brands 2025: Inditex Dominates with 50% Growth
Source: Depositphotos (edited in Canva Pro)

Zara Leads Spanish Brands

Fashion giant Inditex confirms its dominant position, with its flagship Zara leading the rankings at $33.947 billion, representing an impressive 36% increase from the previous year.

Other group brands recorded even more substantial growth—Massimo Dutti (+50%), Pull&Bear (+45%), Bershka (+47%), and Stradivarius (+44%). Competitor Mango also improved by 26% to reach $1.835 billion.

Movistar and Banking Giants Complete Top Rankings

Movistar stands as the leading brand in telecommunications with a brand value of $12.619 billion, while BBVA leads the banking sector with a brand value of $11.350 billion, and Santander trails close behind with $9.203 billion.

Spanish brands : brands by categories in Spain

Source: kantar.com

Retail and Tech: Mercadona’s Digital Push vs Limited Startup Presence

Mercadona stands as the only retail company on the list that sustains its value of $3.011 billion after a 33% increase and announced plans to spend €250 million from now until 2028 on its digital transformation.

The rankings show minimal presence of technology startups except for Glovo, which appears as the only new-generation firm at position 22 with a value of $587 million.

The discovery reveals Spain remains fundamentally reliant on established sectors, including fashion, alongside banking and energy.

TOP 30 countries

Source: kantar.com

Global Perspective: Spain’s $115B Brand Value in World Rankings

Spain’s $115.589 billion brand value shows wide strength across the domestic market. France takes the top spot with a massive $398.845 billion in top brand value, followed by Germany with $377.390 billion and India with $345.780 billion.

Japan ($200.485 billion) and Canada ($183.842 billion) are well above Spain, but the latter holds stronger ground than several key markets, including Brazil ($72.520 billion), Mexico ($68.308 billion), and South Africa ($29.744 billion).

This positioning indicates that although Spanish fashion brands are well placed, there is much scope for growth to challenge the world’s leading brand powerhouses.

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Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Freelance Digital Marketing Specialist at Ecommerce Bridge with nearly a decade of experience in digital marketing, where I’ve specialised in managing international teams and building strategic partnerships. As former International Team Lead at Groupon, I managed teams across various European countries, handled KPI achievement, and worked daily with agencies in English. These days, I focus on content strategy, link building, and coordinating with international agencies in e-commerce expansion. What truly fulfils me is working with people and seeing everyone happy and satisfied with the results. I’m passionate about researching and writing about the latest trends in e-commerce and digital marketing, bringing fresh insights and industry news to our readers. I hold a Master’s degree in Mass Media Studies and completed international courses in London and Bristol.

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