Articles and news on the topic of Brand and brandbuilding

How to Build Brand Awareness?
3 min. reading

How to Build Brand Awareness?

Effective brand awareness strategies can significantly impact your company’s growth, customer loyalty, and overall success. By increasing your brand’s visibility, you not only attract new customers but also reinforce your position in the minds of existing ones. From leveraging digital platforms to creating memorable experiences, there are numerous ways to elevate your brand’s presence. Let’s [
]

Read article
The Rise of Direct-to-Consumer (DTC) Brands in Europe
3 min. reading

The Rise of Direct-to-Consumer (DTC) Brands in Europe

In recent years, Direct-to-Consumer (DTC) brands have gained significant traction in Europe. This business model, which involves brands selling directly to customers through their online channels, effectively bypasses traditional retail intermediaries like department stores or marketplaces. Consequently, DTC brands have fundamentally reshaped the retail landscape by focusing on personalized experiences, targeting niche markets, and building [
]

Read article
The Impact of PDP on E-commerce Conversion Rate
2 min. reading

The Impact of PDP on E-commerce Conversion Rate

PDP form the pillar of online sales tactics in the modern digital marketplace. Often referred to as product detail pages (PDPs), these pages are where consumers decide what to buy most importantly. Maximizing income on desktop and mobile platforms depends first on optimizing these sites for brands and stores both alike.

Read article
UK SMEs Thrive with Brand-Building Advertising Strategies
2 min. reading

UK SMEs Thrive with Brand-Building Advertising Strategies

Recent data reveals a striking trend among UK small and medium-sized enterprises (SMEs): the majority are reaping benefits from their advertising and brand-building strategies. A study by Amazon Ads shows that 86% of SMEs credit their current advertising approaches with successfully attracting new customers and enhancing brand awareness over the past year.

Read article
The Retail Game is Changing: It’s All About Data Now
3 min. reading

The Retail Game is Changing: It’s All About Data Now

So, here’s the deal – shopping isn’t just about handing over cash anymore. These days, stores want your personal info too. Take for example some of the fashion stores on the main street that have started asking for phone numbers at the checkout. They say it’s for texting receipts, which sounds handy or maybe a [
]

Read article
Bridge Now

Latest news right NOW

10+ unread

10+