Designing with AI: The Opportunities and Challenges of a New Era

The rise of artificial intelligence (AI) is transforming Design Thinking, a tool used for innovation. AI will not only drive technological evolution but also catalyze cultural and social change, altering the way we live, work, and think.

Introduction
/ Articles
/ UX and UI design: What’s The Difference?
/ Designing with AI: The Opportunities and Challenges of a New Era

Designing with AI: The Opportunities and Challenges of a New Era — Source: Economyup.it

The Design Thinking Club hosted a debate to explore the impact of AI on design thinking and the design profession. The discussion highlighted three key themes:

AI’s potential to create new conditions of experience, intelligence and existence through computational simulation and prediction
Its role in shaping our expectations of the future
Its impact on the economy, leading to a hyper-automated future

Design thinking has faced criticisms for its effectiveness as an innovation tool within organizations. To overcome these challenges, designers must adopt a broader approach that goes beyond mere idea generation and focuses on understanding the problem context.

Source: Ideou.com

The future of design with AI offers opportunities for transformation. Designers can leverage generative AI tools to explore new creative frontiers and streamline processes. AI integration into design workflows will open up new possibilities for designers to push traditional boundaries.

The role of designers is evolving as they need to provide user experiences that are fluid, intuitive, ethical and responsible. To ensure responsible use of AI that respects user privacy and security, they must work with engineers and data specialists.

The rise of AI presents both opportunities and challenges for designers. By embracing this transformation, designers can unlock new possibilities for creative innovation and user experience.

Marketers Now Create Ad Campaigns in Hours, Not Weeks

Marketers no longer need weeks to create advertising campaigns. A new system combining AI tools can produce quality creatives in hours instead of weeks. Marketing expert Liana Hakobyan tested the methodology on campaigns for Dior with remarkable results. Traditional ad creation is broken. While teams waste time in endless revision cycles and approval processes, competitors […]

Liana Hakobyan
Marketing Strategy Lead | TEDxSpeaker | Microsoft Startup Finalist, Iris.ai

How UX Innovations Drive Higher Conversion Rates

12. May 2025

6 min. reading

How UX Innovations Drive Higher Conversion Rates

The current e-commerce market demands more than just traffic generation because competition is extremely high. Your website needs to convert visitors into customers. The power of Conversion Rate Optimization (CRO) and User Experience (UX) merge at this point. The combination of CRO UX strategies creates a perfect blend which turns basic online stores into successful […]

Borislav Kolibarov
Co-Founder | Managing Partner, MarmaLAB | E-Commerce Agency

26. November 2024

3 min. reading

Understanding GUI in E-commerce

Well-designed graphical user interfaces (GUIs), which serve as a bridge between users and online shopping experiences, are the cornerstone of successful e-commerce platforms. With thoughtfully designed visual and interactive elements, it makes navigation simple and transactions seamless. A strong GUI not only enhances user engagement but also drives conversion rates by creating an intuitive shopping […]