Commission model where affiliates are paid for a specific action (e.g., sign-up, download). This performance-based approach ensures merchants only pay when desired outcomes occur. Actions can include form submissions, account creations, app installations, or email subscriptions. PPA models align affiliate incentives with merchant goals by focusing on quality over quantity of traffic. Unlike pay-per-click, PPA minimizes risk of fraud and wasted ad spend since compensation depends on valuable user engagement. This model is particularly popular in financial services, subscription businesses, and mobile app marketing where specific user actions directly contribute to business objectives.
About You Removes Registration Fees Ahead Of Zalando Takeover
German fashion platform About You has made a surprising strategic pivot: while negotiating a โฌ1.2 billion acquisition by Zalando, the company has dramatically lowered entry barriers for sellers. Registration fees are now eliminated, onboarding takes just 3-4 weeks, and requirements for small brands have been slashed โ as Ecommerce News EU informed. Whatโs driving this [โฆ]