1 min. reading

What is UX?

Online shopping interface design, often referred to as e-commerce UX, focuses on crafting an effortless and pleasant journey for customers visiting a digital storefront. This discipline encompasses the thoughtful development of website layouts, enhancement of browsing and product discovery tools, and refinement of the purchasing workflow.

Online shopping interface design, often referred to as e-commerce UX, focuses on crafting an effortless and pleasant journey for customers visiting a digital storefront. This discipline encompasses the thoughtful development of website layouts, enhancement of browsing and product discovery tools, and refinement of the purchasing workflow. The ultimate goal is to create an intuitive platform that anticipates and fulfills shoppers’ requirements throughout their online retail experience.

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Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
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