Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials.

Introduction
/ Dictionary
/ Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

TikTok Shop Ends External USPS Labels In US From January 2026

TikTok Shop will stop accepting USPS shipping labels bought outside its platform from January 2026. Sellers using ShipStation, Shopify or similar tools will need to switch to TikTok Shipping or pick a different carrier.

Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

Europe’s €2 Trillion Procurement Market Could Create 1.8 Million Jobs for Digital SMEs

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4 min. reading

Europe’s €2 Trillion Procurement Market Could Create 1.8 Million Jobs for Digital SMEs

Public procurement across Europe is worth €2 trillion a year. But for small digital companies trying to win government contracts, the system creates serious roadblocks. A new study shows what’s at stake: better access could mean 1.8 million new jobs and €117 billion added to the European economy.

Katarína Šimčíková
Partnership Manager & E-commerce Content Writer, Ecommerce Bridge EU

Affiliate World Asia 2025 in Bangkok: A Conference Recap

today

2 min. reading

Affiliate World Asia 2025 in Bangkok: A Conference Recap

Affiliate World Asia 2025 took place on December 3-4 at the Centara Grand & Bangkok Convention Centre in the heart of Bangkok. After two intensive days of networking, learning, and exploring new opportunities, this edition proved to be one of the most valuable conferences of the year.

Martin Stepanek
Technical SEO & Web Performance Consultant, TechSEO Vitals