Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials.

Introduction
/ Dictionary
/ Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

Shein Beats Europe’s Biggest Fashion Companies with 48% Growth While ASOS Goes Down

New data shows a huge gap in European fashion retail. Shein’s sales grew 31.6% annually and hit 48% in December alone. Meanwhile, established brands like H&M stayed flat, and ASOS crashed 16.2%. The numbers show which brands are winning the battle for European customers.

Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

EU Targets Cheap Online Imports: 12 Million Daily Packages Face New Rules

today

3 min. reading

EU Targets Cheap Online Imports: 12 Million Daily Packages Face New Rules

Every day, 12 million small packages flood into Europe from non-EU online stores. Most are deliberately undervalued to dodge taxes, and many contain unsafe products. Now the European Parliament wants to change the game with new rules that could reshape how we shop online.

Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU

Bye Bye E-commerce? 70% Will Shop on TikTok by 2030

yesterday

3 min. reading

Bye Bye E-commerce? 70% Will Shop on TikTok by 2030

The numbers are staggering. A new study of 24,000 shoppers worldwide reveals that 70% expect to do most of their shopping on social media by 2030. That means the Amazon-style e-commerce sites that dominate today could become relics within five years. The social shopping revolution isn’t coming – it’s already here.

Katarína Šimčíková
Freelance I Digital Marketing Specialist, Ecommerce Bridge EU