Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials.

Introduction
/ Dictionary
/ Who is Gen Z?

Generation Z (Gen Z) refers to people born roughly between 1997 and 2012. They are the demographic cohort following Millennials. Gen Z is known for being digital natives, growing up with smartphones and social media. They value authenticity, diversity, and social causes, and are often described as pragmatic and financially conscious.

BrightonSEO Spring 2026 Returns as Search Shifts Into the AI Era

Every spring, the UK seaside city of Brighton turns into a meeting point for the global search community. In 2026, BrightonSEO Spring edition is back on 30 April – 1 May, with a full day of training sessions on 29 April, all hosted at the Brighton Centre.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

International Growth Is Outpacing Domestic E-Commerce

9. April 2026

2 min. reading

International Growth Is Outpacing Domestic E-Commerce

For many e-commerce players, growth at home is starting to slow. The real momentum is shifting abroad, where platforms can still scale quickly by tapping into less saturated markets. Based on ECDB data, international expansion is becoming the main driver of growth.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU

China Updates E-Commerce Rules Following EU Delegation Visit

7. April 2026

2 min. reading

China Updates E-Commerce Rules Following EU Delegation Visit

European lawmakers are pressing China over unsafe products and fair market access, while Beijing introduces new rules for e-commerce. According to Reuters, this is the first such visit in eight years and comes amid a sharp rise in cheap shipments to the EU.

Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU