
Economic Trends: Savings Rates Diverge Across the Atlantic
The household saving ratio in Europe hit a three-year high of 15.7% in the quarter ending June, much above the pre-pandemic norm of 12.3%. Recent Eurostat figures this trend stands in sharp contrast to the United States, where the personal savings rate in the second quarter was 5.2%, less below the average between 2010 and 2019 of 6.1%.
“The lower U.S. saving rate has helped propel consumer spending, which has been the key driver of U.S. growth, and a key reason why the U.S. economy has grown more quickly than the European economy,” said Moody’s Analytics chief economist.
Still, the US retail industry has problems as the holiday shopping season gets underway. US consumer spending slowed down August, rising by just 0.2% from 0.5% in July. Data from the Bureau of Economic Analysis points to early back-to-school and travel-related expenses as well as continuous employment growth pressures perhaps having a role in this lower spending.
US Consumer Confidence Rises Amid Ongoing Challenges
Notwithstanding these difficulties, consumer confidence in the US economy shows promise. From 67.9 the prior month, the University of Michigan’s index of consumer sentiment climbed to 70.1.
“While sentiment remains below its historical average in part due to frustration over high prices, consumers are fully aware that inflation has continued to slow,” remarked Surveys Director Joanne Hsu.
She also pointed out that the results of the next election will determine many people’s aspirations.
Although questions regarding spending levels as the important holiday shopping season draws near still exist, this cautious optimism could help stores. The different purchasing trends in the US and Europe draw attention to the intricate interaction of geopolitical events and economic elements influencing consumer behavior on both sides of the Atlantic.