2 min. reading

Europe’s E-commerce Scene: Who Dominates Software Solutions?

Success in the ever-changing realm of online sales depends mostly on selecting the appropriate software solution. The most recent statistics from ECDB present an interesting picture of the European market and consumer preferences.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
Europe’s E-commerce Scene: Who Dominates Software Solutions?
Source: Depositphotos

Magento: European E-commerce’s Uncrowned King

Europe has a clear favorite, while the global market usually centers on the pair of giants Shopify and Magento. Magento has confirmed its supremacy on the ancient continent by conquering an amazing fourteen European nations. From sunny Italy through rich Netherlands to cold Finland, Magento is number one across many cultures and economies.

A Rich Pallet of Choices

The lack of regional clusters, though, surprises experts. Although geographically close countries would naturally choose similar solutions, the reality is far more varied.

PrestaShop, which rules five countries including France and Spain, and WooCommerce, preferred in Serbia, Croatia, Iceland, and Estonia, show that European retailers are driven by criteria other than regional affiliation when making their decision.

Countries Speaking German: An Unanticipated Division

There is a fascinating phenomenon in the DACH area. German stores have bet on the home solution Shopware, but their Austrian and Swiss neighbors prefer Magento. This difference exists in an environment where consumer behavior in these markets usually shows similarity.

Discover Europe's top eCommerce Software Solutions

Europe´s top shop software providers Source:ECDB

Mosaic From Central Europe

Central Europe stands as a real mosaic of tastes.

  • Polish traders swear by IdoSell
  • Hungarians choose ShopRenter
  • Turkish vendors rely on the T-Soft system.

This variety reflects not only personal tastes for technology but also cultural and financial characteristics of every market.

What decides the decision?

Professionals agree that these choices are influenced by several elements, from regional customs through price affordability to user-friendliness. Also very important are the personal experiences of developers and the historical growth of digital markets in different nations.

Undoubtedly, the European e-commerce market remains a diverse environment where a single model is not universally applicable.

Share article
Katarína Šimčíková
Project manager, Ecommerce Bridge EU

I lead Ecommerce Bridge magazine for Europe, overseeing our content strategy and European language editions.

Similar articles
Cloudflare Tests System to Let Publishers Charge AI Crawlers
3 min. reading

Cloudflare Tests System to Let Publishers Charge AI Crawlers

The days of AI companies scraping content for free might be numbered. Cloudflare just rolled out something called “Pay per Crawl” that lets website owners actually make money when AI bots show up to grab their stuff. It’s a pretty big deal for anyone who creates content online.

Katarína Šimčíková Katarína Šimčíková
Project manager, Ecommerce Bridge EU
E-commerce Expert: ‘Stop Chasing AI Hype – Here’s What Actually Drives Sales
8 min. reading

E-commerce Expert: ‘Stop Chasing AI Hype – Here’s What Actually Drives Sales

The biggest mistake? Designing from the inside out instead of how customers actually shop.” This blunt assessment comes from Roberto, a digital transformation veteran who’s seen it all – from leading a Bristol startup through its Vodafone acquisition to now directing innovation at UST Spain & Latam.

Roberto Álvarez Ceballos Roberto Álvarez Ceballos
Director of Products, Platforms & Innovation, UST España & Latam