Instagram Introduces New Metrics

View Rate Arrives

One of the most significant updates is the View Rate metric, which shows what percentage of viewers watched the video for longer than three seconds. This result compares with the average viewer behaviour across your other videos.

This helps you determine whether a particular video retained attention better or worse than usual.

Views Development Over Time

Another important update is Views Over Time, which provides a more detailed look at how audience engagement evolves. The ability to filter data between followers and random profiles who viewed your content adds another level of audience segmentation.

Understanding viewer retention patterns allows brands to adjust their message and visual style for better results.

New Tips for Improving Video Performance

Instagram has introduced a new Reels performance tips section, providing a quick overview of how individual videos are performing. This should help identify which formats and topics interest the audience the most.

What Will Instagram and Its New Metrics Bring?

Instagram has emphasised that the most important factor in increasing video reach is overall Watch Time. The longer a viewer stays with the video, the better Instagram’s algorithm rates and distributes it.

Now is the time to focus on creating engaging content that maintains viewer attention for as long as possible.

By utilising these updates, brands can identify elements that keep audiences watching, optimise creative strategies to maximise watch time, and better understand preferences of both followers and potential new customers.

As Instagram increasingly favors video content, these new metrics will be crucial in increasing engagement and expanding one’s audience or supporting sales.