X Announces 30% Price Increase for Premium+ Subscription

The implementation of the price adjustment will take place in two phases. The updated prices are available to new subscribers from December 21, 2024. For existing subscribers, the transition will be more gradual; if their billing cycles begin before January 20, 2025, they will continue to pay their current rates until that date. After January 20, 2025, the new pricing structure will apply to all subscribers in their first billing cycle.

This price change comes with significant improvements to the Premium+ service. The biggest shift is that subscribers will now experience a completely ad-free environment across the platform, as opposed to the previous partial ad reduction model.

The enhanced service package also includes greater usage limits for Grok AI models, priority support through @Premium, and access to the new Radar feature.

Furthermore, X has revamped its creator support structure, shifting from an ad-based revenue sharing model to one that places an emphasis on engagement metrics and superior content. Giving content creators a more equitable compensation plan that better acknowledges their contributions to the platform is the aim of this new approach.

The company is aware that the actual cost of a subscription may vary based on a number of variables, including location, applicable taxes, and fees associated with various payment methods. For more information about these changes or specific pricing information, users can contact X Premium support directly.

This strategic pricing update not only offers its premium users a better social media experience but also demonstrates X’s ongoing commitment to platform development and creator support.