Články a novinky na tému Analytics

GA4 Updates Promise Better Reporting and Insights
2 min. reading

GA4 Updates Promise Better Reporting and Insights

Google has unveiled a series of updates to Google Analytics 4 (GA4) that promise to revolutionise the way marketers analyse and use their data. The updates focus on improved cross-channel reporting, advanced AI-driven insights and robust support for privacy-focused tracking.

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Do We Need to Track Engagement Rates for Online Campaigns?
3 min. reading

Do We Need to Track Engagement Rates for Online Campaigns?

What does tracking of this metric give us and what data is behind the name? Traditional advertising (print, TV, radio, billboards, etc.) doesn’t allow customer engage with ads straight away as the customer does not have the opportunity to respond to the ad itself. Digital marketing, on the other hand, has introduced the possibility of […]

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Google Unveils New Features, Promises Improved Search
1 min. reading

Google Unveils New Features, Promises Improved Search

At the recent Google I/O conference, the company unveiled new updates. One of the most important new features is the introduction of AI Overviews, which provide concise answers to complex questions. Unfortunately, it’s only available to Google users in the US for now.

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