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The application owes its buzz to a strong, predominantly organic, social media strategy. Rather than using influencers or paid advertisements, the app gained attention through product demo videos. One of the videos amassed more than 8 million views. In total, Daze has garnered 48 million views across platforms such as TikTok and Instagram. And that’s rather difficult to ignore.
Unique Features Tailored for E-commerce
Offering a creative canvas for communication, DAZE sets itself apart from conventional messaging apps like WhatsApp and iMessage. Conversations are visually interesting when users send messages including floating fonts, animated GIFs, and interactive elements. This degree of expressiveness fits younger consumers who appreciate innovation in their contacts.
Improving client interaction
DAZE offers e-commerce companies a way to improve customer involvement. Using the special capabilities of the app will help companies provide more interactive and customized shopping environments. Businesses can use DAZE, for instance, to send aesthetically pleasing but also useful promotional messages that raise customer interaction possibilities.
@daze.chat Theres a troll on the next stop… #collage #drawing #textingmycrush #creative #brat #relationshipadvice #chat
Integration with E-commerce Platforms
As DAZE continues to grow, it may offer integrations with popular e-commerce platforms, allowing businesses to communicate directly with customers within the app. This could help with:
- streamline customer service interactions
- facilitate real-time support
- reducing cart abandonment rates
- improving overall sales
DAZE is set to be a useful tool for e-commerce companies trying to reach a younger audience because of its creative approach to messaging and great appeal among Gen Z consumers. Given its success so far, DAZE could utilise a sponsored content model or creative advertisements that would enable integration with its personalised messages and graphic elements.
Further benefits could come from potential collaborations with AI tools that could personalise content directly for each user, thus expanding the app’s capabilities for user engagement within unique and interactive advertising campaigns.
