Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]
Online sales in 2025 hit a historic milestone – breaking through the $5 trillion barrier for the first time. But according to data from ECDB, growth isn’t uniform, and while some regions and platforms are exploding, major players are surprisingly stagnant.
Black Friday continues to serve as one of the most significant benchmarks for the retail and e-commerce sectors. In Greece, it has evolved from a novelty into a well-established shopping event, shaping consumer expectations and testing the operational readiness of online stores each November. The 2024 data highlight not only how Greek consumers shop but […]
A few years ago, launching an online shop meant spending a month with a developer and dropping a few thousand dollars upfront. Today? You can have a working store up in an afternoon and it’ll cost you basically nothing to start. If you’ve been thinking about starting your own online business but the tech stuff […]
Online shopping has made history – for the first time ever, it has crossed the $5 trillion annual mark, according to ECDB. While growth is slowing to a stable 8.6%, the map of winners and losers is shifting dramatically. Shein and Temu are losing steam, while grocery e-commerce is advancing at double-digit rates.
Amazon Ads has released a marketing guide for the 2025 holiday season. The findings show a radical shift in shopping behaviour: 14% of customers start shopping in summer, and 31% complete purchases after Cyber Monday. Price and quality content matter more than ever.
Spain’s online shopping sector pulled in over €25.7 billion in the first quarter of 2025, an 18.2% jump from last year. Travel sites and tour operators made the most money, while gambling sites saw the most clicks. The numbers also show Spanish shoppers spend far more on foreign websites than overseas buyers spend in Spain.
Black Friday & Cyber Monday (BFCM) sit inside a giant holiday season now. In 2024, US shoppers spent $241.4B online Nov 1 to Dec 31 (a new record) according to Adobe’s recap, and Cyber Week alone hit $76B in the US and $314.9B worldwide per Salesforce. Across Europe, momentum was mixed: EU online holiday sales […]
ChatGPT is no longer just a tool for finding information and inspiration. OpenAI has introduced Instant Checkout, the first step toward so-called agentic commerce, where artificial intelligence not only advises what to buy but can facilitate the entire purchase.
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