Articles and news on the topic of E-commerce marketing

When the Founder Becomes the Bottleneck in an E-commerce-Driven Company
8 min. reading

When the Founder Becomes the Bottleneck in an E-commerce-Driven Company

This is not a typical e-commerce success story. In this follow-up article, our contributing expert Ivan Marković looks at what happens after success—when a highly efficient online sales engine, a brilliant configurator, and a fast-growing order volume quietly turn the founder into the biggest bottleneck of the business.

Ivan Markovic Ivan Markovic
Co-Founder, Popcorns People Management
Is the Dutch E-Commerce Market Still Worth Entering in 2025?
2 min. reading

Is the Dutch E-Commerce Market Still Worth Entering in 2025?

According to data published by Landmark Global, the Dutch e-commerce market remains one of Europe’s most mature and competitive in 2025, shaped by strong cross-border demand, mobile-first shopping, and high expectations around delivery and transparency.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Balkan E-commerce Grows Fast, But Can It Scale?
4 min. reading

Balkan E-commerce Grows Fast, But Can It Scale?

Online shopping in the Western Balkans is growing faster than in the EU, but the gap in trust and payments remains wide. A new report, Western Balkan Ecommerce Insights 2025, reveals where the region is catching up and where e-commerce still struggles to scale. Source: Macedonian E-commerce Association (MECA).

Marija Ristovska Marija Ristovska
E-commerce Project Manager | Marketing and PR consultant and Strategist, E-commerce Macedonia Association
Can AI Find Your Products? 
7 min. reading

Can AI Find Your Products? 

Just a few years ago, visibility depended on knowing the right keywords. Today, everything has changed – because your most important shopper isn’t human anymore. It’s AI. Algorithms now control the majority of product discovery. Whether customers use voice assistants, marketplace search bars, personalised feeds, or visual browsing, shoppers increasingly rely on AI-powered systems to […]

Stanislav Malinovski Stanislav Malinovski
Senior Project Manager, New Wave Digital
Black Friday 2024: What the Numbers Reveal About E-Commerce in Greece
3 min. reading

Black Friday 2024: What the Numbers Reveal About E-Commerce in Greece

Black Friday continues to serve as one of the most significant benchmarks for the retail and e-commerce sectors. In Greece, it has evolved from a novelty into a well-established shopping event, shaping consumer expectations and testing the operational readiness of online stores each November. The 2024 data highlight not only how Greek consumers shop but […]

Zina Sili Zina Sili
Principal International Success Manager, Skroutz
Starting an Online Store? It’s Easier Than You Think
5 min. reading

Starting an Online Store? It’s Easier Than You Think

A few years ago, launching an online shop meant spending a month with a developer and dropping a few thousand dollars upfront. Today? You can have a working store up in an afternoon and it’ll cost you basically nothing to start. If you’ve been thinking about starting your own online business but the tech stuff […]

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU
Global E-commerce Crosses $5 Trillion. What’s Changing in 2026?
3 min. reading

Global E-commerce Crosses $5 Trillion. What’s Changing in 2026?

Online shopping has made history – for the first time ever, it has crossed the $5 trillion annual mark, according to ECDB. While growth is slowing to a stable 8.6%, the map of winners and losers is shifting dramatically. Shein and Temu are losing steam, while grocery e-commerce is advancing at double-digit rates.

Katarína Šimčíková Katarína Šimčíková
E-commerce Content Writer & EU Market Partnerships, Ecommerce Bridge EU