What does it really take to build a business that works across 16 different countries? Beatrix Vojtekova, CMO, from GymBeam knows firsthand – she’s helped grow a Slovak startup into a €200M fitness brand. In this conversation, she shares the real stories behind international expansion – the wins, the mistakes, and the lessons that every […]
Poland has become one of Europe’s most exciting e-commerce markets. With 36 million people and household incomes jumping 6% year-on-year, it’s attracting everyone from Amazon to Chinese newcomer Temu. But here’s the twist: local champion Allegro still calls the shots.
Temu is reshaping e-commerce across Europe – and North Macedonia’s numbers prove it. In just three months, Macedonians increased cross-border online shopping by 32% in value, reaching €80.1 million in foreign transactions out of €213.3 million total. The platform’s impact goes beyond numbers: it’s teaching consumers to embrace digital payments while challenging local retailers to […]
The long-awaited Apple Pay payment service will soon become a reality for users in Macedonia as well. Apple has already shared guidelines and technical instructions with domestic banks, and the service will be available once institutions confirm their technical readiness. According to unofficial information, the launch is expected in September 2025.
Here’s what shocked us: two major Bulgarian brands with millions in revenue were losing sales every day and they had no idea why. The culprit? They were completely ignoring the most powerful sales tool hiding in plain sight on every e-commerce site. At MarmaLAB, we’ve discovered that even established brands are missing this crucial element […]
A customer arrives at your e-shop. They know what they’re looking for, type the first word into search – and nothing. There are no results, no alternatives, and no assistance available. A few seconds later, they’re already shopping elsewhere. While website search may seem like a technical detail, in practice it plays a key role […]
When Nedko Nedkov started listening to podcasts during lockdown, he spotted what most e-commerce marketers were missing: there was no dominant leader in podcast advertising. Now his platform Podvertise.fm helps D2C brands tap into something powerful – podcast listeners who actually trust host recommendations enough to buy. While you’re fighting rising Facebook CPMs, some of […]
Google has rolled out four new AI features targeting online merchants and digital advertisers. These innovations roll out across Google Ads and Merchant Center platforms. They tackle a growing problem: retailers have a constant need for compelling visual content to stay competitive.
Chinese marketplace Temu has broken into France’s top 15 clothing retailers by volume during the first half of 2025. The platform achieved this milestone just two years after launching in France, landing at 15th place – directly behind fashion giant Zara. According to IFM’s consumer barometer, this represents a major shift in French shopping habits […]
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